Our Commitment to Privacy

At ArthVidhi Investment Services, we are dedicated to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal data when you access our services, website, or financial planning tools. By engaging with ArthVidhi, you agree to the practices described in this policy.

Definitions

For the purposes of this Privacy Policy:

• Account: A unique user account created for accessing ArthVidhi’s services, including mutual fund investments, financial planning tools, and market insights.
• Service: The website, calculators, advisory, and investment-related services provided by ArthVidhi.
• Device: Any device (mobile, tablet, computer) used to access our Service.
• Personal Data: Information relating to an identified individual, such as name, email, phone, financial details.
• Usage Data: Automatically collected information like IP address, browser type, and interaction patterns.
• Service Providers: Third parties assisting in service delivery (KYC, compliance, etc.).
• You: The client or visitor using ArthVidhi’s services.

Information We Collect

Personal Data

When you register for our financial planning services or mutual fund advisory, we may collect:

• Identity Data: Full name, date of birth, PAN, Aadhaar (for KYC), and contact details.
• Contact Data: Email address, phone number, and residential/office address.
• Financial Data: Investment preferences, risk profile, income details, and existing portfolio information.
• Account Credentials: Login details for our client portal (securely encrypted).

Usage Data

We automatically collect technical data about your interaction, including IP addresses, device IDs, browser type, pages visited, and time spent on calculators or tools. This helps us improve user experience and security.

Special Data (With Consent)

For regulatory KYC processes, we may access your PAN card, photograph, or signature file with your explicit consent. Such data is used solely for investment verification and is stored with industry-standard encryption.

Location Data

We may collect approximate location data (with permission) to personalize service availability or for fraud prevention. You can disable location services in your browser/device settings.

How We Use Your Data

ArthVidhi uses your information only for legitimate business purposes, including:

• Delivering Advisory Services: To provide mutual fund recommendations, financial planning, SIP/Goal tracking, and portfolio reviews.
• Account & Compliance: To maintain your account, comply with SEBI/KYC regulations, and prevent unauthorized transactions.
• Communication: To send investment updates, market insights, portfolio statements, and appointment reminders.
• Service Improvement: To analyze usage of calculators and tools, enhancing our platform’s functionality.
• Legal Obligations: To respond to lawful requests from regulatory bodies or law enforcement when required.

We Do Not Share or Sell Your Data

ArthVidhi maintains strict confidentiality. We do not share your personal data with advertisers or any external entities except:

• Regulatory/Legal Requirements: When required by law, court order, or regulatory authority (e.g., SEBI, Income Tax).
• Trusted Service Partners: For KYC verification, payment processing, or account aggregation — all partners are contractually bound to data protection standards.
• With Your Explicit Consent: If you authorize us to coordinate with your CA, lawyer, or family members.

We implement strict access controls and audit trails to ensure your data remains within authorized boundaries.

Children’s Privacy

Our services are designed for adults (18 years and above). We do not knowingly collect personal data from children under 18. If we become aware that a minor has provided personal information without parental consent, we will delete it promptly. For minor-related investments (e.g., child education plans), data is collected only with explicit guardian consent and used exclusively for the intended goal.

Data Retention

We retain personal data for as long as necessary to fulfill the purposes outlined in this policy, including:

• Compliance with SEBI, AMFI, and tax record-keeping requirements (typically 8 years).
• Managing active client accounts and ongoing financial planning relationships.
• Resolving disputes or enforcing agreements.

Usage data may be retained for a shorter period unless required for security or legal reasons. After retention expiry, data is anonymized or securely destroyed.

Security of Your Personal Data

We implement industry-standard security measures including encryption (SSL/TLS), firewalls, access controls, and regular vulnerability assessments. While we strive to protect your information, no internet transmission is 100% secure. We encourage you to use strong passwords and notify us immediately of any suspicious activity. Our internal staff undergoes regular privacy and security training.

Third-Party Links

Our website may contain links to external platforms (e.g., fund houses, regulatory websites, calculators from trusted sources). Once you leave arthvidhi.com, this Privacy Policy no longer applies. We recommend reviewing the privacy policies of any third-party sites you visit.

Your Rights & Choices

You have the following rights regarding your personal data:

• Access: Request a copy of your data held with us.
• Correction: Update or rectify inaccurate information.
• Deletion: Request erasure of your data, subject to regulatory retention requirements.
• Withdraw Consent: Opt out of non-essential communications or data processing.
• Data Portability: Receive your data in a structured format.

To exercise these rights, please contact us using the details below. We will respond within 30 days.

Changes to This Privacy Policy

We may update this Privacy Policy occasionally to reflect changes in regulations or our services. The revised version will be posted on this page with an updated "Last Updated" date. For significant changes, we will notify you via email or a prominent website notice. Your continued use of our services after modifications constitutes acceptance of the updated policy.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please reach out:

• 141, Premium Park, Dhanwantri Nagar, Jabalpur – 482003
• 162, Scheme No 54, Vijay Nagar, Indore – 452010
• info@arthvidhi.com
• +91-9752295833